Brand Package — Flag Creative

Flag

Flag Creative

Logo Files

Your logo delivered in every format you'll ever need — web, print, social, and raw source files.

Primary logo — full color
Primary logo — white / reversed
Logo mark icon (for favicons, avatars)
Horizontal lockup + stacked variant
SVG (vector, infinite scale)
PNG — transparent, multiple sizes
PDF — print-ready, bleed included
EPS — industry-standard print format

#0D0D0D

#FF6B35

#F5E6D3

#FDFAF6

#6B6B6B

Color Palette

A complete, tested color system with codes for every medium — screen, print, and production.

Primary palette — HEX (web)
Primary palette — RGB / RGBA
Primary palette — CMYK (print)
Secondary / muted tones
Color usage rules & contrast guidance
Exclude scenarios (when not to use)

Bricolage Grotesque — Headlines

The quick brown fox jumps over the lazy dog. ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Display / Bold 800 · -0.03em tracking

Typography System

A curated type system with clear hierarchy — from headlines to body copy to UI labels.

Primary typeface — headline variant
Primary typeface — body variant
Scale: H1, H2, H3, body, small, label
Line height & spacing guidelines
Web font license documentation
Font files included for production use

logo-primary.svg SVG

logo-icon.png PNG

color-palette.pdf PDF

brand-guidelines.pdf PDF

Organized File Package

Everything organized, named, and sorted in a folder structure you'll actually be able to navigate a year from now.

Folder structure: /logo /color /type /guidelines
Consistent file naming convention
Version history (v1, v2, final)
Quick-reference card (one-pager summary)

Brand Guidelines Document

A PDF reference guide your team can hand to anyone — new hire, printer, marketing partner — and they'll know exactly how to use your brand.

Logo usage rules & clear space
Color system with code references
Typography scale & hierarchy
Do's and don'ts (visual examples)
Social media asset specs
Business card & collateral templates

How it works

From kickoff to final files in 2–3 weeks.

We follow a clear, collaborative process so you're never left wondering what's happening or when you'll get your files.

Step 01

Discovery

A 60-minute call to understand your business, audience, competitors, and the feeling you want your brand to evoke.

Step 02

Concepts

We develop 3 distinct logo directions and present them with mood boards. You pick the one that resonates.

Step 03

Refinement

Two rounds of revisions on your chosen direction. We adjust, iterate, and fine-tune until it's right.

Step 04

Delivery

Full file package delivered via shared folder. Everything organized, named, and ready to use from day one.